Which option fits which business?
Semrush
Businesses and agencies that want SEO, paid-search and competitive research in one connected toolkit.
Visit SemrushMoz Pro
Small marketing teams that want established SEO metrics and a more focused learning path.
Visit Moz ProChoose Semrush when the team needs broad competitive, paid and organic research in one platform. Choose Moz Pro when a focused SEO workflow and accessible guidance matter more than maximum breadth.
Compare side by side
Verified product profile
| Best for | Semrush | Moz Pro |
|---|---|---|
| Best for | Businesses and agencies that want SEO, paid-search and competitive research in one connected toolkit. | Small marketing teams that want established SEO metrics and a more focused learning path. |
| Easy to get started | Strong | Very strong |
| Guidance and support | Strong | Very strong |
| Analytics and search data | Very strong | Strong |
| Integrations | Strong | Good |
| Room to grow | Very strong | Strong |
| CTA | Visit Semrush | Visit Moz Pro |
Choose two services
How the options differ
Semrush
A broad search and digital-marketing platform for keyword research, competitor analysis, site auditing, content and reporting.
Strengths
- Broad keyword and competitor datasets
- Technical auditing and position tracking
- Reporting across several marketing workflows
Keep in mind
The feature set and limits can be more than a new site needs. Start with the few reports that change a real decision.
Moz Pro
An SEO platform combining keyword research, rank tracking, site crawling, link research and optimisation guidance.
Strengths
- Recognisable link and authority metrics
- Campaign-based rank and site tracking
- Accessible educational resources
Keep in mind
Compare keyword coverage and reporting limits for the countries you target before selecting a plan.
Checklist before you buy
- Compare data for your actual countries and keywords.
- Run the same site crawl and prioritise the first five fixes.
- Build one client or management report in each tool.
- Check limits for keywords, projects, exports and crawled pages.
- Do not subscribe until someone owns the weekly workflow.
Sources and verification
Product information was checked against first-party vendor sources. Prices, terms and features may change, so confirm the final details with the vendor before purchasing.